Distributors eliminate intermediaries in the supply chain by Direct Selling and offer goods to customers personally. Products are sold on-line or in physical shops in typical retail markets, but direct sales rely very much upon vendors who are untraditionally in front of their buyers.
"Direct Selling is one of the fastest-growing sectors in India today. Despite these challenging times, the sector has witnessed spectacular growth in the last three quarters. Initiatives like 'Vocal for Local' and 'Aatmanirbhar Bharat' encouraged Indians to explore the option of buying and selling locally made products via the direct selling route, which entails low investments and high returns. In India, the Direct Selling industry has provided additional income opportunities to its people and has significantly promoted micro-entrepreneurship. In FY 2018-19, there were 5.7 million direct sellers. These numbers are projected to grow exponentially to 18.1 million by 2025.
A KPMG and FICCI study notes that by 2025, India’s direct sales enterprise will expand at Rs 645 billion. According to the report, over 16 percent of direct sales company’s growth registered in the past five years and is expected to rise in the future.
The future of the industry in the 21st century is networking marketing which has grown rightly over time. Direct selling has arisen as a viable income source and commercial marketing success in spam over the past five years. In recent years , the growth of the Indian network marketing has significantly increased. New business models have emerged as a result of the internet ecosystem and shifting customer requirements, leading to the rise of direct-to-consumer (D2C) distribution channels. Direct selling is a dynamic and quickly growing route of distribution for product and service marketing.